Marie Boyard is a Luxembourgish strategic communications and cultural projects consultant, editor and multimedia producer working internationally across media, culture and education. Her practice encompasses multilingual journalism, documentary photography and film.
She helps organisations shape complex subjects into communication strategies, editorial narratives and visual formats that remain clear and meaningful across languages, cultural contexts and audiences. Bringing together strategic thinking and hands-on production, she can guide a project from research and concept development through to writing, editing, photography and audiovisual production.
Across these different forms of work, one question continually returns:
“How is information shaped, translated, perceived and trusted?”
Strategic Communications & Editorial Production
Marie is the founder and creative director of Yunomi Lab, an independent cultural consultancy and editorial production studio.
The studio developed from Yunomi, the independent arts and culture publication she founded in 2018. Through photography, interviews and long-form editorial work, the magazine examined the ideas, materials and processes behind art, design and craftsmanship. It gave particular attention to women artists and makers whose work remained underrepresented within established cultural publications.
As Yunomi generated collaborations in communication, curation and creative direction, it progressively evolved into Yunomi Lab. Today, Marie develops communication and editorial strategies, cultural projects and multimedia formats for cultural organisations, media, institutions and independent practitioners. Her work may encompass positioning, narrative development, branding, audience engagement, press relations, multilingual communication and editorial or visual production.
During a one-year leadership mandate for a newly established cultural centre in Luxembourg, Marie was brought in to assess low community engagement and help put the project back on track. Her work encompassed internal and external communications, audience development, editorial planning, programming advice, stakeholder participation and operational review. She also evaluated expenditure and proposed data-informed opportunities for generating new income. The mandate contributed to a substantial restructuring of the centre, stronger stakeholder engagement and its successful transition to new permanent leadership.
This combination of strategic and creative responsibilities enables her to understand both the institutional aims of a project and the practical realities of producing work for different platforms and audiences.
Multimedia Journalism, Photography & Film
Marie’s editorial and journalistic experience spans more than a decade. She has worked across international sports, cultural and broadcast media as an editor, press officer, photojournalist and multimedia producer, creating interviews, reported features, press materials, photography, video and multilingual event coverage.
Her photography and reportage have appeared in international media. Most recently, in summer 2026, she completed a commissioned editorial photography assignment for the Financial Times. Her work also encompasses multilingual editorial and news production for media outlets across Europe, including broadcast adaptation, translation, subtitling and quality control, with particular attention to journalistic accuracy, cultural context and consistency across languages.
This combination of newsroom and field experience has given her direct insight into how information changes as it moves between languages, formats, technologies and audiences. It also informs her interest in the editorial responsibilities that arise when automated systems play a role in producing and distributing information.
Trained in documentary photography, photo reportage and cinematography at Spéos in Paris, Marie approaches documentary storytelling through both still and moving images.
Her personal photography is predominantly analogue, minimalist and monochromatic. It explores memory, perception, emotional distance and the unstable boundary between documentary observation and imagined experience. Blur—or flou—is central to this visual language, used to evoke ambiguity, movement and the limits of visual certainty.
Her darkroom practice encompasses alternative printing processes, material experimentation and carefully selected papers, treating the physical construction of the image as an integral part of the work.
Her current projects include a long-term photographic study of Luxembourg’s architectural heritage in relation to ecological responsibility, as well as a documentary film that she is developing and directing.
Teaching & Research Interests
Marie holds a Master’s degree with distinction from Université Paul-Valéry Montpellier 3, where her dissertation examined design thinking and user-centred approaches to cultural and entrepreneurial project development.
Since 2022, she has taught at the university as an external lecturer. In 2023, she developed a master’s-level course in digital communication and has since delivered more than 150 hours of teaching across digital communication, visual culture, branding, marketing, neuromarketing and the psychology of visual representation.
Her current research interests lie at the intersection of critical media and AI literacy, epistemic trust and democracy. At their centre is a broader question: as automated systems become capable of producing persuasive language and imagery, what do societies recognise as knowledge, skill and intelligence—and what value do they assign to each?
She examines how linguistic fluency, visual conventions and other formal signals of authority shape perceptions of credibility, including when AI-generated information is inaccurate, incomplete or misleading. A related strand considers how increasing reliance on automated systems may affect editorial judgement, independent reasoning and the development or retention of human skills, particularly among young people, and what these changes mean for democratic participation.
Her interests also extend to the ways generative systems are reshaping the production, ownership and economic or cultural value of information and creative work. This raises questions concerning authorship, attribution, intellectual property and accountability when human and automated contributions become difficult to distinguish.
In multilingual environments, she is particularly interested in the informational inequalities affecting less-resourced languages such as Luxembourgish and in how these languages are represented, interpreted and reproduced by automated systems.
Together, these questions explore how people can evaluate information, retain intellectual agency and participate meaningfully in democratic life within increasingly automated media environments.
COLLABORATIONS
Marie works with cultural organisations, media outlets, public institutions and independent practitioners in Luxembourg and internationally. She welcomes selected consulting assignments, collaborative and research projects, and senior professional opportunities.
Her principal areas of work and interest are:
strategic communications and cultural consulting;
editorial direction and multimedia production;
documentary photography, journalism and film;
teaching, speaking and research in critical media, AI literacy and democracy.